Add YouTube Associates To Your Site In Webmaster Tools

For any blog or website, having multiple online presences is one way to gain visitors’ trust. These presences can be Facebook Fan pages, Google Plus Business Pages, YouTube channels, and other social media profiles. But for webmasters, running a website and managing all these accounts is one hell of a task, and often consumes a lot of time. In such cases, webmasters can assign administrative roles to trusted people. And Google is here to help! Using Google Webmaster Tools, webmasters can now easily add associates, or trusted users, to manage their YouTube presence for them.

How does it work?

Google recently released this associates feature. An associate is a trusted user who will manage a certain task only. This feature is available for most Google Products, so associates for YouTube or Google Plus accounts (etc) can be added. These associates can’t access site data like site owners. They are only authorized to do a certain task in other Google products.

Once you associate a YouTube channel with your site, that channel will become the ‘official’ channel for that site. So there’ll be no confusion as to whether a channel is fake or real. Hence, your brand gets recognized.

Associating a YouTube channel with your site

Before you start, it's important to note down one thing. To add a YouTube associate, a YouTube Partner Program account is required. Members of YouTube Partner Program who have created a channel can be linked to another site.

Adding associates in Webmaster Tools

• To add an associate from Webmaster Tools, log into your account, and select the site you want from the dashboard
• Click on Associates under Configuration, and then click Add New User

• Now, enter the email address associated with the YouTube Partner Program account. You will also have to choose the type of user you want to add. Select YouTube, and click Add. The user will then be added as an associate to your site.

Adding associates from YouTube

• Log into your YouTube Partner account, and click on the user menu. Choose Settings >> Associated Website.
• Fill in the page you want your channel to be associated with, and click add

If you own the page yourself, then you're done. But if you don't, then a request will be sent to the owner of the site, and they will have to accept it. Once accepted, the association will be complete. 

Associates are a great way to assign trusted people with the management of your website's properties. It'll also help you get recognized by setting up an 'official' channel for your website, so people would feel securer while on your website or on your YouTube channel. Currently, integration is available only for YouTube and Chrome Web Store. But Google is trying this feature out more, and integration for more Google products is expected to come soon.

We'll keep you updated about future Google products integration. In the meantime, if you have questions, feel free to ask. Peace :)